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Rick Morrow

Nov 27, 2012 - Season: 2012-13

Sunshine Village SnowHosts help create an exceptional guest experience

Rick Morrow, SnowHost supervisor at Sunshine Village Ski and Snowboard Resort, talks about creating an exceptional guest experience

This is Rick’s 13th season as SnowHost supervisor at the world-renowned resort. He works a full-time sales job in addition to his position at Sunshine Village.

What is the primary role of a Sunshine Village SnowHost?

Every Sunshine Village SnowHost is here to ensure our guests have an unforgettable experience. We answer questions, direct guests, and aid them in any way possible. A SnowHosts’ main objective is to ensure that every Sunshine Village guest has an extraordinary and stress free experience. We are ambassadors for the Sunshine Village brand.

Why did you become a SnowHost?

I didn’t know what a SnowHost was at first, but my wife worked part-time for guest services here at Sunshine Village and one of her co-workers suggested that I would make a good SnowHost. I had no idea what it was, but it sounded like something fun. I love meeting new people and this is a way for me to combine my love of skiing with meeting people from all over the world.

What’s your favourite part about being a Sunshine Village SnowHost?

By far the most rewarding part is working with a great group of SnowHosts! All of these people donate their time to help others and they are just a great bunch of fun-loving people.  I also love meeting people from around the world. We get guests from all over Europe, the U.S. and even as far as Africa. When you’re wearing that Sunshine Village uniform you can talk to anyone, not that I need an excuse though.

Is every Sunshine Village SnowHost a volunteer?

Yes, the Sunshine Village SnowHost program is made up 100% of volunteers. These people are committed to the resort and to ensuring that Sunshine Village guests have the best experience possible. We are a group of fun loving and outgoing ski lovers.

What do you look for in a SnowHost?

To be a Sunshine Village SnowHost you must have an outgoing and friendly personality. You have to be comfortable approaching people and keen to help. SnowHosts have to be very comfortable talking with people and interacting with them. This is especially important at the Bourgeau base, where guests are unloading and getting ready for their day. If we can maintain a positive and fun-loving atmosphere, that kind of energy is infectious. When we are the first smile they see, we really determine what kind of day they are going to have. The beginning of the ski day can be overwhelming for families, so our job is to make that experience as stress free as possible.  

What do you like best about being a Sunshine Village employee?

I can’t get enough of this champagne powder, but I also believe in the ownership at Sunshine Village and I respect the way they invest back into the resort and its employees. Sunshine is known for being a close knit community, we have a reputation of being friendly and helpful, and I feel lucky to be a part of it.

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Backgrounder:  SnowHosts at Sunshine Village Ski and Snowboard Resort

Sunshine Village SnowHosts are on hand every day to help you discover our three incredible mountains. Every day from early December until mid-April, snow hosts give a free tour of the mountains. These relaxed and informative tours help intermediate skiers or riders here for the first time to find their way around our network of 12 lifts. They also provide a fun way to explore a wide variety of our ski area with a group of like-minded skiers and riders.

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